Reaching Diverse Customers Through Visual Communications

Categories:
Child Support, Families

Cartoon graphic of an office worker behind a desk with the words "How do I apply for Child Support Services?"Infographics are everywhere. A staple on websites across the internet, those colorful, poster-like illustrations grab our attention and help us visualize data. They can display facts and figures, research and surveys, ideas and trends, or simply a marathon route. Infographics may be old communications, but recently they’ve been paired with social media to engage target audiences.

Just in time for the recent Hispanic Heritage Month (September 15 – October 15), OCSE designed our first infographic in Spanish. Following rave reviews of our storybook, Child Support Services and You, Let’s Work Together, our communications team crafted the infographic with parents in mind. How to Apply for Child Support Services describes various ways to apply with a local agency. See the infographic, in both English and Spanish, on the Families page on our website.

Child support professionals and stakeholders in the program have reason to use compelling communications to reach Hispanic and Latino Americans. Our country now claims nearly 51 million Hispanics, of which 37 percent are foreign-born.

We can learn more about long-term trends in Hispanic population growth from the Census Bureau’s infographic America’s Foreign-Born in the Last 50 Years. Also based on the Census data is the Pew Research Center’s infographic Hispanics in the U.S.: Origin and Place of Birth. An article on the Texas Comptroller’s website, Texas by the Numbers, also offers infographics with Census data.

Innovative infographics can spread messages effectively to our diverse caseload and help us share data and other content with all of you. The more we know about our stakeholders and families, the better we can tailor these communications. I hope you will share our storybook and infographics in your jurisdiction. Please let us know your ideas for creating others.


Vicki Turetsky was appointed as the Commissioner for the Office of Child Support Enforcement in the U.S. Department of Health and Human Services Administration for Children and Families. As Commissioner, she oversees the child support program operated by each state and by many tribes.

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