New PSAs Aim to Increase Adoption of Teenagers from Foster Care
The Administration for Children and Families (ACF), AdoptUSKids and the Ad Council are unveiling a new series of multimedia public service advertisements (PSAs) to promote the adoption of teenagers from foster care. Today,more than 33,000 teenagers await adoption from the U.S. foster care system. Nearly 50 percent (14,000) are between the ages of 14 and 16.
These new PSAs are part of the Adoption from Foster Care campaign launched in 2004. Since the launch of the campaign more than 15,000 children have been placed with a permanent family.
“Families give children support, stability and confidence in the future,” said Health and Human Services Secretary Kathleen Sebelius. “We are looking for prospective parents who can provide the stability and security that children in foster care need and deserve.”
The new television, radio,print, outdoor and digital PSAs end with the tagline: “You don’t have to be perfect to be a perfect parent.” The goal is to reassure prospective parents that even if they are not “perfect,” they have the potential to make a positive impact on a child’s life. This year, a special emphasis is placed on recruiting families for 14 to 16 year olds. Read the full story.