The First Lady’s Let’s Move! Child Care Initiative Recognizes Exceptional Efforts to Promote Healthy Lifestyles

Tuesday, May 8, 2012
Contact: Kenneth J. Wolfe
(202) 401-9215



The First Lady’s Let’s Move! Child Care Initiative Recognizes Exceptional Efforts to Promote Healthy Lifestyles


On May 9, 2012, the First Lady’s Let’s Move! Child Care (LMCC) initiative will recognize states, communities, early childhood programs and networks for exceptional work promoting and implementing the goals of the nationwide call-to-action.


Let’s Move! Child Care focuses on five goals in early education and child care programs:


  • Physical activity: Provide 1-2 hours of physical activity throughout the day, including outside play when possible.
  • Screen time: No screen time for children under two years old.  For children age two and older, strive to limit screen time to no more than 30 minutes per week during child care, and work with parents and caregivers to ensure children have no more than 1-2 hours of quality screen time per day, the amount recommended by the American Academy of Pediatrics.
  • Food: Serve fruits or vegetables at every meal; eat meals family-style when possible, and no fried foods.
  • Beverages: Provide access to water during meals and throughout the day, and do not serve sugary drinks.  For children age two and older, serve low-fat percent or non-fat milk, and no more than one 4-6 ounce serving of 100 percent juice per day.
  • Infant feeding:  For mothers who want to continue breastfeeding, provide their milk to their infants and welcome them to breastfeed during the child care day; and support all new parents in their decisions about infant feeding.


“Child care providers play a critical role in the health and safety of our children,” said Linda Smith, Deputy Assistant Secretary and Inter-departmental Liaison for Early Childhood Development. “The First Lady’s Let’s Move! Child Care initiative and child care providers are working to make sure all of our children have the opportunity to develop healthy living habits that can last a lifetime.” 


In response to the Let’s Move! Child Care State Challenge, Rhode Island and Idaho will receive national recognition:

  • Rhode Island: LMCC State Challenge winner for having the highest percentage of licensed or legally operating early education and child care programs signed up as LMCC participants.
  • Idaho: LMCC State Challenge winner for having the highest percentage of LMCC participants who successfully completed the initiative’s checklist quiz.


In addition to the State Challenge winners, providers who participate in LMCC and make improvements in early care and education programs promoting young children’s health and preventing childhood obesity will be recognized. Three categories of recognition include: early education and child care programs and networks; community; state, territory and tribal.  The following programs, networks and states will also receive recognition.


Early Education and Child Care Programs and Networks


Colusa Indian Community Council Hand-in-Hand Learning Center
Colusa, Calif.

Family & Child Education Program
Albuquerque, NM

Hillsborough County Board of County Commissioner’s
Head Start/Early Head Start
Tampa, Fla.

Jewish Community Center Early Childhood Education Department
Owings Mills, Md.

Neighborhood House Association Head Start
San Diego, Calif.

Our House Family Child Care and Early Education
Lansing, Mich.

Pam's Child Care Home
Nashville, Tenn.

Quantico Children, Youth and Teen Program
Quantico, Va.

Seagull Schools
Kailua, Hawaii

Tender Times Child Care
Amery, Wis.

University of Delaware Early Learning Center
Newark, Del.

West Haven Child Development Center

West Haven, Conn.


Farm to Preschool
Los Angeles, Calif.

GoFar Childcare
Moorhead, MN and Fargo, N.D.

Salt Lake Community Action Program Head Start
Salt Lake City, Utah

State, Territory, and Tribal

Arizona Department of Health Services,
Bureau of Nutrition and Physical Activity
Phoenix, Ariz.

Ohio Child Care Resource & Referral Association
Columbus, Ohio

Wisconsin Early Childhood Obesity Prevention Initiative
Madison, Wis.

Providers from all states, Puerto Rico, the District of Columbia, and the Virgin Islands are participating in Let’s Move! Child Care. More than 7,000 have signed up to participate and 53 percent of providers who have completed the checklist quiz are meeting more than half of the best practices required to become a Let’s Move! Child Care Provider.


Award recipients will be recognized during the Let’s Move! Child Care Recognition Luncheon at the Omni Shoreham Hotel in Washington, DC, on May 9, 2012 from 12:30 p.m. to 3 p.m.  Sam Kass, White House Assistant Chef and Senior Policy Advisor for Healthy Food Initiatives will provide keynote remarks.  The Luncheon is invitation only and press is welcome to attend.


The public and private partners supporting Let’s Move! Child Care -- the Office of the First Lady, White House Domestic Policy Council, Administration for Children and Families, Centers for Disease Control and Prevention, Health Resources and Services Administration, Nemours, Child Care Aware of America, and University of North Carolina -- applaud the efforts of all states, communities, programs and networks promoting the goals of LMCC and working to benefit young children.



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