Revenue Sources
The ACHIEVE
Process | Step
2 Clarify Your Income Strategy![]()
STEP 1 Assess Your Goals and Financial Resource Capacity
Page: 1 | 2 | 3 | 4 | 5Goals
You have revenue goals you want to meet and possibly other goals
as well. On the worksheet in the Appendix, fill in the table based
on the categories listed on the left side. The categories are as
follows:
- Annual revenue – List the gross amount you receive from all sources. If one of your goals in starting a new revenue stream is to grow this base, then indicate on the right side what you hope to achieve.
- Special project revenue – List any extraordinary or non-recurring revenue and the “hoped for” increase on the right side column.
- # donors – List your total number of annual supporters and indicate any increase you want on the right side.
- # volunteers raising revenue – If you use volunteers to raise funds or generate other revenue, indicate any increase in numbers.
- Fundraising expense – List the amount you are spending to generate your gross annual revenue. If you desire to change this number, indicate that goal.
- Other – List any other goal or goals you have for adding or enhancing a revenue source.
The ACHIEVE
Process | Step
2 Clarify Your Income Strategy![]()

