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Office of Community Services skip to primary page contentIncreasing the Capacity of Individuals, Families and Communities

Capacity Benchmarking Tool
For Faith- and Community-Based Organizations

Table of Contents | Part I: Board of Directors | Part III: Program Monitoring

Part II: Strategic Planning

What is a Strategic Plan?
Strategic planning is “a disciplined effort to… shape and guide what an organization is, what it does, and why it does it.”3 For faith-based groups, strategic planning provides an opportunity to formally connect faith-based values with program design. Strategic plans take into account the organization’s strengths and weaknesses, as well as circumstances in the organization’s external environment.

Why is a Strategic Plan important?
Strategic planning is important because this process:

  • Sets the organization’s goals and priorities and helps get the board, staff, and other stakeholders “on the same page;”
  • Identifies the programs, services, and organizational capacities and resources needed to achieve goals; and
  • Outlines the strategies, board and staff roles, and expected timelines for achieving goals.

What topics are covered in the Strategic Planning section?

Organizational Mission

Information Gathering

Setting Goals

Monitoring and Updating Strategic Plans

Organizational Mission
Organizational Mission Needs a lot of work (1) Needs some work (2) Needs a little work (3) Meets Current Needs (4)
Best Practice:
The organization has a clear purpose that guides decisions.
 
Basic Benchmarks

1. The organization has a written mission statement that reflects the organization’s overall purpose and relevance to the needs of the organization’s clients/customers.

The mission statement should specify the organization’s:

  • Ultimate goals and intended clients and program recipients;
  • Strategies for meeting the goals (e.g., types of services);
  • Geographical reach and other service limits or restrictions (e.g., income, language); and
  • Core principles, values, or philosophies.
checkbox checkbox checkbox checkbox
2. All board members understand and can explain the mission. checkbox checkbox checkbox checkbox
3. All staff members understand and can explain the mission. checkbox checkbox checkbox checkbox
4. The board reviews the mission statement regularly and modifies it when needed. checkbox checkbox checkbox checkbox
5. Board and staff members explicitly connect decisions to the mission. checkbox checkbox checkbox checkbox
Achievement of basic benchmarks is sufficient for this area; no enhancement benchmarks provided.

Information Gathering
Information Gathering Needs a lot of work (1) Needs some work (2) Needs a little work (3) Meets Current Needs (4)
Best Practice:
Strategic plans are based on relevant internal and external information and circumstances
 
Basic Benchmarks

1. Plans and strategic decisions are informed by internal information such as the organization’s history, past performance, internal culture and work style, and strengths and weaknesses.

In thinking about strengths and weaknesses, consider: staffing (paid and volunteer), location and accessibility, image, physical facility, financial stability, leadership, management practices, programs and services, connections to government officials and other community leaders, and use of technology.

checkbox checkbox checkbox checkbox

2. Plans and strategic decisions are informed by the people and institutions potentially affected by the organization’s decisions. Gather perspectives using surveys, interviews and/or focus groups with:

  • Clients/customers
  • Volunteers, paid staff, and board members
  • Funders, donors, and congregation members
  • Partner organizations and other organizations serving the same or similar clients
checkbox checkbox checkbox checkbox
3. Client needs are understood through demographic and other data, as well as relevant articles and books. checkbox checkbox checkbox checkbox
4. Plans and strategic decisions are informed by current and expected social, political, economic, technological, and legal conditions. checkbox checkbox checkbox checkbox
5. Plans and strategic decisions are informed by anticipated funding. checkbox checkbox checkbox checkbox
Achievement of basic benchmarks is sufficient for this area; no enhancement benchmarks provided.

Setting Goals
Setting Goals Needs a lot of work (1) Needs some work (2) Needs a little work (3) Meets Current Needs (4)
Best Practice:
The organization develops comprehensive annual and long-range goals designed to achieve its mission.
 
Basic Benchmarks
1. There is a written strategic plan approved by the board. (The executive director may be the primary author.) checkbox checkbox checkbox checkbox

2. The strategic plan includes annual and long-range goals.

Goals address: making a difference for clients/customers, designing an effective service mix, establishing the right staff structure and size, fundraising and income sources, creating effective leadership and changing external factors to reduce need for the services.

checkbox checkbox checkbox checkbox
3. The goals reflect realistic expectations of available resources. checkbox checkbox checkbox checkbox
4. Each goal is supported by strategies and measurable objectives that will help indicate the organization's progress toward the goal. checkbox checkbox checkbox checkbox
5. The board, staff and volunteers review and make suggestions about the goals, strategies, and objectives. checkbox checkbox checkbox checkbox
6. There is a written workplan for implementing the annual and long-range goals and objectives. The work plan includes: (1) a description of the desired outcome; (2) strategies for achieving the outcome; (3) timelines; (4) resources needed; and (5) staff, board, and committee responsible for implementing each strategy. checkbox checkbox checkbox checkbox
Enhancement Benchmarks
7. The board, with staff input, develops a 3 to 5 year vision for: (1) The organization’s impact on the people and conditions addressed in the mission; and (2) Institutional capacity – the staff, volunteers, funding, technology, and other resources needed for the organization to have the desired impact on the community. checkbox checkbox checkbox checkbox
Tips and strategies for setting goals:
check mark Prepare or update your strategic plan every 2 – 5 years.
check mark Distribute and/or present the draft plan to staff and board members for feedback.
check mark Set measurable objectives by asking how you will know that your plans are having the intended impact. Decide what “evidence” you will consider.
check mark

Develop a vision for the organization by completing statements like:

  • “By the year 20_, we will see ______ and the ___ (elimination, creation, reduction, increase) of ___.”
  • “In the year 20___, we will be looked to for ___, and provide excellent service in the following areas: ___.”
check mark Annual plans are a strategic year-by-year break down of the long-range strategic plan. Modify annual plans based on new information about progress achieved, challenges, and potential opportunities.

Monitoring and Updating Strategic Plans
Monitoring and Updating Strategic Plans Needs a lot of work (1) Needs some work (2) Needs a little work (3) Meets Current Needs (4)
Best Practice:
Strategic plan implementation is monitored; goals and strategies are modified when appropriate.
 
Basic Benchmarks
1. The executive director (with input from senior staff ) determines whether goals and objectives are being met. checkbox checkbox checkbox checkbox

2. The executive director (with input from senior staff ) determines modifications such as:

  • Which strategies need new timeframes;
  • Which strategies need to be modified; and
  • Which staff and board roles/responsibilities need clarification or reassignment.
checkbox checkbox checkbox checkbox

3. The board gets periodic progress reports to help determine whether objectives and goals are being met.

The board determines modifications for major goals and strategies (i.e., those goals or strategies that would significantly impact the organization’s identity, broad strategies, or available resources).

checkbox checkbox checkbox checkbox

Achievement of basic benchmarks is sufficient for this area; no enhancement benchmarks provided.

Tips and strategies for monitoring the strategic plan:
check mark The executive director should report to the board about the strategic plan at least on a quarterly basis.
check mark A one-page action plan or workplan summarizing the goals, strategies, person(s) responsible and timeline(s) can serve as a resource for the executive director and the board in terms of monitoring the strategic plans.

Congratulations! You have completed your assessment of the Strategic Planning capacity area. Use your responses to determine the most important capacity building priorities. Please review the "How to Use This Tool" section on page 4.


3 Best practices as defined here may not necessarily represent proven, research-based findings. (back to footnote 3)

Table of Contents |  

Table of Contents | Part I: Board of Directors | Part III: Program Monitoring