ANA Outreach & Social Media Toolkit

Learn to build online relationships with your communities in this step-by-step guide.

Social media can enable a tribe or nonprofit to connect with the communities they serve to promote projects, recruit volunteers, partner with like-minded organizations, find funding and more. But simply having a Facebook page floating out on the web is not enough. True social media success requires a clear vision and a willingness to commit the time and resources it takes to maintain that ongoing virtual dialogue.

It is to support this development of Native communities that the U.S. Administration for Native Americans has created this ANA Nonprofit Social Media Toolkit. This step-by-step guide will lead you through the process of creating an organized, realistic, and strategic social media plan for your organization.

These guided activities are designed for the social media novice, to be done with two or more people from your organization, led by a designated social media administrator and with support from a top-level decision maker (executive director, tribal chief, manager).