Recognizing the Power in Communities to Address Child Maltreatment
January 28, 2016
In the latest Kung Fu Panda 3 movie from DreamWorks Animation, Po, reunites with his long-lost birth father. Po was separated from his family at a young age and grew up with his adoptive father. When his birth father comes back into his life everything changes. The new film highlights the special relationship between Po and his birth father and his adoptive father, and the unique challenges he is able to overcome with the love and support of both of his fathers.
Through our Fatherhood Involvement Campaign, ACF's National Responsible Fatherhood Clearinghouse and the Ad Council aim to remind all fathers that their involvement is essential to their children’s well-being and encourages them to play an active role in their kids’ lives. And now Po is lending his voice to the cause.
We’re excited to unveil a new series of public service ads (PSAs) that feature footage from the film, and reinforce our campaign tagline “Take Time to Be a Dad Today.” As well as English and Spanish TV, outdoor, print and web ads, the campaign also includes social and digital extensions that will be rolled out across the campaign and film’s social media channels.
Check out the TV PSA below (please click ‘CC’ below to view closed captions):
So, to all the dads out there – whether you were separated at birth by the raid of an evil peacock or not – Take Time to Be a Dad Today and spend some quality time with your child. You can play games together, read, toss a ball, or even just talk. Hey, they might even be into kung fu. There are lots of ways to be involved in your child’s life, and we promise it will make a difference to them.
Explore Fatherhood.gov for more tips on how to get involved in your child’s life today.
This post originally appeared on Fatherhood.gov .
ACF's National Responsible Fatherhood Clearinghouse (http://www.fatherhood.gov) serves as a resource for responsible fatherhood information, designed to promote and encourage the appropriate involvement of fathers in the lives of their children. The Clearinghouse provides access to curricula, webinars, research products, and other resources to improve the implementation and success of their programs.
Follow ACF on Twitter for more program information and updates.
