Tanzer discusses PCA’s latest work with the FrameWorks Institute and recent research around communications, framing, and messaging. His talk demonstrates how this research can be integrated into prevention professionals' day-to-day work, and how it can drive efforts to build a national movement around the prevention of child abuse and neglect. Additional topics covered are: how revised and reconsidered communications can promote the message of prevention of child abuse and neglect, why the general public has not been as engaged by previous prevention messages, and how professionals in child abuse prevention are changing the way they tell their stories to inspire and motivate the public to take action.
Presenter: Ben Tanzer, Senior Director of Strategic Communications, Prevent Child Abuse America (PCA), a National Prevention Partner
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