This resource compiles Child Support Report articles about the demonstration project Using Digital Marketing to Increase Participation in the Child Support Program. The articles highlight the experiences of child support agencies testing digital marketing approaches to help the program reach and serve families more effectively.
- Building Program Awareness through Digital Marketing Interventions (PDF)
— Cherokee Nation increases awareness by redesigning its child support website which now includes information videos.
- OCSE Awards $2.2 Million for Digital Marketing Grants (PDF)
— OCSE awards two-year grants to 14 state and tribal child support agencies to test strategies for engaging digitally connected parents.
- First Tribal Section 1115 Grant Funding (PDF)
— Two tribal child support agencies are first to receive Section 1115 grants in Sept. 2018 through the Digital Marketing demonstration project.
- California Focuses their Site on Service (PDF)
— California Child Support Services overhauls their website to be mobile-friendly and rebuilds their online case management platform to improve its performance.
- Orange County Uses Innovative Approach to Reach Parents (PDF)
— Orange County, California, uses visual and audio ads on streaming media platforms to increase awareness about available services.
- Changing Just One Word Can Make a Big Difference (PDF) (PDF)
— Indiana grantees change specific words on their website to see if more parents take action, and it works!
- Colorado Child Support Website Going Mobile Friendly (PDF)
— Colorado uses grant funding to update their outdated website, making it mobile friendly and translatable to multiple languages.
- Cherokee Nation Builds Awareness and Connections through Digital Grant (PDF)
— Cherokee Nation’s digital marketing efforts reach tribal families in rural communities with a user-friendly website, informational videos, and text messaging.
- New Phrase Spurs More Parents to Apply for Support (PDF)
— Indiana tests phrasing on their website like "Getting started with services" to help web visitors navigate the application process and increase program participation.
- Early Results in Virginia Suggest the Power of Digital Engagement (PDF)
— Virginia reaches unserved customers by updating their website to include search engine optimization and using targeted image-based ads.
- Sacramento County's Paid Social Media Ads (PDF)
— Sacramento County attempts to engage potential child support applicants through the delivery of video ads.
- Using Digital Communication to Reach Parents (PDF)
— Washington uses visual and audio ads and email flyers through local school districts to reach parents.
- Exploring Market Segmentation, Targeting, and Positioning in Child Support Outreach (PDF)
— California tests various social media platforms to increase traffic to their newly designed website.
- Building Awareness through Digital Marketing Interventions (PDF)
— Cherokee Nation finds success in increasing program awareness through their website redesign and informational videos.
- San Diego Increases Engagement with Spanish-Speaking Parents Using Peachjar (PDF)
— San Diego uses the school email platform Peachjar to improve outreach and increase cases among Spanish-speaking parents.
- Digital Marketing Through Facebook, Google, and Mobile Ads (PDF)
— Michigan tests multiple digital marketing strategies to increase child support applications.
- Colorado Engages Stakeholders to Enhance Digital Marketing (PDF)
— The Colorado Division of Child Support Services uses feedback from the Family Voice Council to improve interventions and engage customers.
- Which Part of a Digital Ad Matters Most?
— Indiana tests 5 digital ad components (Tagline, Image, Message, Agency Reference, and Call to Action) to see which mattered most to parents.
- Seasonal Messaging Resonates with Orange County Parents
— Orange County uses digital and audio ads on Pandora and iHeart Radio to reach underserved populations.
These articles are not OCSE publications. The views expressed in the articles do not necessarily reflect the views or policies of OCSE, the Administration for Children and Families, or the U.S. Department of Health and Human Services.