Using Digital Marketing to Increase Participation in the Child Support Program

In September 2018, OCSE awarded Section 1115 grants for the Digital Marketing project Visit disclaimer page  to 12 state and 2 tribal child support agencies in California, Colorado, Indiana, Michigan, Minnesota, Oklahoma (Cherokee Nation), Texas, Virginia, Washington, Wisconsin (Lac Courte Oreilles Band of Lake Superior Indians), and Wyoming.

The two-year demonstration project will allow grantees to test digital marketing approaches and partnerships to reach parents that could benefit from child support services, and create or improve two-way digital communication and engagement with parents. For more information, refer to the grant announcement or project summaries and evaluation reports (select individual grant projects from the drop down box below). Also see the Glossary of Terms and Tools used in Digital Marketing.

Grantee Projects

Indiana Uses Multiple Strategies to Engage Parents

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Indiana's Child Support Bureau tests website updates, chat, texting, and ads to raise awareness about its child support program.

Michigan Uses Facebook, Google, and Mobile Ads to Increase Applications

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See which of Michigan's strategies led more people to the application portal on their website. 

Top Digital Marketing Resources

Digital Marketing Articles Featured in Child Support Report

May 13, 2020

Shares Child Support Report articles about the demonstration projects of Digital Marketing grantees

Read Digital Marketing Articles Featured in Child Support Report

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