Using Digital Marketing to Increase Participation in the Child Support Program
In September 2018, OCSE awarded Section 1115 grants for the Digital Marketing project to 12 state and 2 tribal child support agencies in California, Cherokee Nation of Oklahoma, Colorado, Indiana, Lac Courte Oreilles Band of Lake Superior Indians of Wisconsin, Michigan, Minnesota, Texas, Virginia, Washington, and Wyoming.
The two-year demonstration project will allow grantees to test digital marketing approaches and partnerships to reach parents that could benefit from child support services, and create or improve two-way digital communication and engagement with parents. For more infomation, refer to the Project Summaries or select individual grant projects from the drop down box below. Also see the Glossary of Terms and Tools used in Digital Marketing.
OCSE awards $2.2 million to explore link between digital marketing and child support paymentsRead press release
Using Digital Communication to Reach Parents
Washington uses visual and audio ads and email flyers through local school districts to reach parents.Download the article