The Digital Analytics Program (DAP)
ACF is a part of the Digital Analytics Program (DAP ) which is a federal-wide program that offers advanced, easy Web analytics to federal agencies. With DAP we accomplish: 1)The federal mandate that requires all government agencies to implement DAP on all public facing federal websites, and 2) it allows us to access a premium set of tools to use for our own analysis.
How to request access to DAP
- Email dap@gsa.gov to request access to DAP.
- Include your .GOV email
- Copy (cc:) digitalcomms@acf.hhs.gov
Once approved, you will receive an email from the DAP Support Team with login information.
GA4 Migration
The Digital Analytics Program (DAP) has migrated from Universal Analytics (UA) to Google Analytics 4 (GA4) in August 2023. Access to the UA data platform will be phased out in July 2024.
Custom Reports in GA4
With the launch of DAP GA4 GSA created three custom reports in the DAP GA4 portal to help agencies get started with GA4:
- Agency Metrics
- Domains Report
- All Pages Report
The video below demonstrates how to access the custom report for ACF:
Looker Studio Reports
We provide a monthly custom report based on your requirementsis using Google's data visualization tool, Looker Studio. Each Program Office can use the tool help analyze their website data and present a data visualization report for your analysis. The report is delivered to the digital liaison for each program office once a month.
For more information on the analytics program at ACF, email the Digital Communications team.