The ACF website features many different kinds of content — blog posts, success stories, events, and many more. Each one needs different things to be as effective as possible.
Fact sheets are intended to provide a quick, summarized overview of a topic, focusing on key points. Ideally, the fact sheet should be a single page, but never be more than two pages. It should be able to be presented on a single sheet of paper if printed.
The standard for sharing content on the ACF website is HTML or via web page(s). The Portable Document Format, or PDF file should only be used if a document is static, will not change after being published, and is longer than 10 pages or if the document’s primary purpose is to be printed, with formatting preserved, for distribution.