Writing for social media requires an understanding of both the platforms and what the audience expects from them. There are a variety of ways to engage the public through social media, including posts, campaigns, chats, and more.
Social media is an effective way to expand reach, foster engagement, and increase access to ACF messages and resources. But flooding the web with unfocused accounts without defined and unique communication goals dilutes the agency brand and messaging. The use of social media should be strategic. These platforms evolve rapidly so their use should be tailored to your program office’s needs, its business goals, and its overall communications strategy.
The Office of Communications (Comms) manages and oversees all social media channels. Comms manages centralized accounts on:
To add your office’s messaging to any of ACF's flagship social channels, contact your digital team POC.
Social Media Info
Social media connects people and expands our outreach capabilities. It can be used to educate the public about the government’s work and services and promote cooperation across with internal and external partners. So, it's important to use social media responsibly and in accordance with ACF's social media policy.
Accounts that are created for individual program offices are still subject to review by Comms. Read more about the responsibilities of having a social media account for your office.
Hosting a Twitter chat is a great way to get conversation moving around a program or initiative.
When writing for social media, you want to keep your audience engaged by writing content that is compelling, easily understandable, and not too lengthy.
If you’re planning to do a campaign on social media, there are a lot of things to consider. Here are some brief tips to get you started.
Using QR Codes to Promote Content
A Quick Response (QR) Code is a series of pixels set in a grid that stores data and makes it accessible via mobile device. A smartphone or camera can instantly process the information contained in a QR code’s specific arrangement of pixels, making it a convenient way to store and access data.
A QR Code is a great tool to bridge the gap between your call to action and the action being taken. They are highly customizable and trackable.