Creating Content

With your list and your map in hand, it’s time to write — make needed updates, write new content, and pull the bits and pieces together.

Make sure that content is vetted by whoever needs to see it during this stage. It’s best to enter into the content management system with a final draft, rather than making edits later.

What is Content?

First, we should define what content is. Content is what people come to your site for. This can include text, images, and multimedia. Multimedia includes videos, webinars, interactive elements, applications etc. In the Drupal content management system, content is not only text on the page, but it also includes other things:

  • Assets (photos, documents, videos, etc.)
  • Interactive elements (maps, etc.)
  • Content driven aspects of the page
    • Dynamic feeds for news, resources, etc.
    • Links to newsletter subscriptions or materials

All of these need to be planned for.

Tracking Content Development

Using a content template is helpful for keeping track of all the parts of a page. Take a look at a sample template.

Each page should be its own document.

  • Page title
  • Page description
  • Place in Navigation
  • Navigation (Any assets (photos, etc.) — both location of file and description/alt text

Flexible Layouts

The responsive site template uses the new Flex Layouts. These let you choose different ways to displaying and organizing content in Drupal using “Jars”.

There are many different kinds of Jars:

  • Expanding and collapsing information
  • Half-width blocks
  • Static or dynamic lists of items from the resource library, news, and quick facts.

All of the jars are demonstrated in the Digital Toolbox.

If the writer has a particular functionality in mind, it’s helpful to have it noted in the document for consideration.


All content should be reviewed BEFORE it is uploaded to the site.

Each program office may have specific people that need to review content. We recommend this general outline:

  • The program office writes and internally vets the content for accuracy and substance
  • Communications staff reviews and edits content for style, plain language, design, etc.
  • Office approves final draft
  • Document is ready to publish

flow chart demonstrating the movement of content through different points of review.(click image for full size)

It’s often easier to write and review content in batches according to the navigation. Since pages within a section will be related and often cover different aspects of the same topic, the reviewers can be sure that all the necessary information is being covered.