Infographics use visuals and text to help explain an issue or idea. Well-constructed infographics should be easy to share on social media. Below are some helpful points to consider when designing with shareability in mind:
- Does the document have a clear and concise attention-grabbing title?
- Is it easy to read on-screen?
- Remember that most social media platforms show smaller versions of images in a feed. Make sure that at least the basic information is readable at the sizes it will be displayed.
- Is the information recent and displayed accurately?
- Use up-to-date information and imagery to avoid misleading or alienating the audience.
- Is it relevant?
- Is this a topic that the audience has shown interest in? Find out what information is trending due to current events, or what topics have high traffic on the website. This information can help gauge audience interest.
- How does it look?
- Ensure that the infographic design is within the standards of the ACF visual style guide.
- Avoid default Microsoft Office graphics and dated or overused clipart.
- For all graphics or photos, use high-quality images.
- Keep the design, colors and fonts simple and consistent. Consider breaking up an infographic with too much information into multiple infographics instead of presenting a cluttered, text-heavy design.
Start by looking at existing infographics that have similar types of information. Infographic designs created around numeric data are not going to work for text-based information, and vice-versa. Use existing infographics as inspiration for your original ideas to help you plan the layout.