Logos and Branding

ACF Logo Usage

The ACF logo represents the agency’s brand, and links communications across the various programs. It shows a child held in protective arms — a symbol of ACF’s mission to promote safe and economically secure children, families, and communities. The symbol is the ampersand in “Administration for Children and Families,” but it can also stand on its own.

This guidance also applies to variations of the ACF logo used to represent individual program offices.

  • The logo is for official agency business only
  • Do not alter the symbol in any way. Always place it with the baby on the right.
  • The logo must not appear less than ¼” in height
  • The official colors are ACF Dark Blue or Black. On dark backgrounds, a white logo may be used. Multicolor reproductions of the logo are not permitted
  • The ACF logo should appear to the left of program logos
    • When used with the HHS logo, the HHS logo will appear to the left, followed by the ACF logo, then program/office logo

Approved uses of the logo:

  • Digital and printing purposes (pamphlets, posters, pdfs, infographics, official ACF website, etc.)
  • Exhibits and other public affairs-related materials
  • On ACF business cards

The logo cannot be used:

ACF Logo Downloads

For condensed logos or files suitable for vendor printing, please email us at DigitalComms@acf.hhs.gov.

The ACF logo files are available in PNG, JPG, and EPS formats in blue, black, and white (reversed).

Confused about file formats? For more on which format is best for your project, please see The Two Types of Digital Files: Vector and Raster.

Download ACF logo files

Office/Region Logos

Follow the guidelines for ACF logo usage. Use logos that include the office name beneath the ACF logo in place of the standalone ACF logo.

Offices with discrete logos (such as OHS, CB, etc.) should include the ACF logo and the office logo — office logos should not appear alone on external ACF products.

Requesting New Logos

Due to administration and ACF leadership changes, Comms is not currently accepting new program logos or branding strategies until further notice.