The new fatherhood videos highlight the big impacts that come from small moments shared by fathers and their children. SoulPancake, an award-winning digital media company, created the videos in partnership with HHS’ Administration for Children and Families, the National Responsible Fatherhood Clearinghouse, and the Ad Council.
HHS’ Administration for Children and Families funds 40 organizations across the United States to provide responsible fatherhood activities. New Pathways for Fathers and Families and Responsible Fatherhood Opportunities for Reentry and Mobility (ReFORM) demonstration grants are designed to:
Since the responsible fatherhood media campaign was first introduced in 2007, it has secured over $372 million of donated media. Two-thirds of fathers in the U.S. report they’ve heard or seen at least one of the public service announcements, and those dads exposed to the campaign are significantly more likely to take actions with their kids on a regular basis.
The first episode of the three-part series launches June 13 on SoulPancake’s social channels (YouTube, Facebook and Instagram), with additional episodes debuting weekly.
For more information on the responsible fatherhood program or to access additional resources, visit www.fatherhood.gov.
This video campaign encouraging responsible fatherhood reinforces the essential role fathers play in their children’s lives, whether that interaction is big or small.
Special moments between fathers and their children can have very lasting positive impacts on a child’s growth into a successful and prosperous adult.