This report presents findings from an intervention designed to increase the number of Temporary Assistance for Needy Families recipients who “reengaged” in Los Angeles County’s welfare-to-work program.
Two behaviorally informed notices went out to different groups of participants:
- A notice highlighting the losses they might face by not attending the reengagement appointment; and
- A notice highlighting the benefits they might receive by attending.
A third control group did not receive either behaviorally informed notice.
Participants received the notice one week before their appointment. The test found that receiving a behaviorally informed notice increased the percentage of group members who engaged in the program within 30 days of their scheduled reengagement appointment, with the increase driven by the loss notice.
- PDF Framing the Message: Using Behavioral Economics to Engage TANF Recipients - Executive Summary.pdf (120.49 KB)
- PDF Framing the Message: Using Behavioral Economics to Engage TANF Recipients - Research Snapshot.pdf (615.41 KB)
- PDF Framing the Message: Using Behavioral Economics to Engage TANF Recipients - Fuill Report.pdf (877.13 KB)