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Partner Style Guide

Look Beneath the Surface

Published: May 17, 2018

Style Guide Cover PageEvery year, hundreds of thousands of men, women, and children are trafficked globally. In 2017, the National Human Trafficking Hotline received reports of 8,686 cases of human trafficking in the U.S. The U.S. Department of Health and Human Services (HHS) Look Beneath the Surface (LBS) Public Awareness campaign urges the public to take a deeper look at potential trafficking situations. Many people do not know how common this form of slavery is or how to identify a possible situation of human trafficking.

HHS grantees and partners may co-brand the Look Beneath the Surface posters and brochures by adding their logo and/or contact information to them. This style guide contains a set of design standards and layout tools which should make the job of co-branding HHS posters and brochures easier. The tools will help grantees and partners apply essential rules regarding the LBS logo, typography, color, and placement of grantee/partner information in the brochures and posters. The style guide also contains information on how to print the Look Beneath the Surface materials and we encourage grantees and partners to print and distribute the materials.

The following topics are included in this style guide for your use:

  • Co-branding
  • Logo
  • Color
  • Typography
  • Printing Materials
  • Design Software
Last Reviewed: May 17, 2018

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